Lifting machinery industry in 2015 is expected to pick up a full recovery

Lifting machinery industry in China has experienced nearly a decade "blowout" type of development, the whole industry has entered a production contract, revenue fell cycles.bridge gantry crane Yangshu Yan said: "In fact, starting in 2010, the industry has begun crane shot down, and gradually into a low-profit era, to the winter of 2012, the industry has come."

2013 lifting machinery industry growth slowed further, many crane companies in the homogenization of serious competitive environment difficult. Lifting industry in China has a "barometer" of the Chinese crane hometown in Henan Province Changyuan, past busy, machines roaring situation no longer exists, lack of factory orders, production team layoffs have become a common phenomenon industry . Funding strand breaks is very difficult for many companies in the brink of life and death. 2013 a quarter of the entire industry output profits fell nearly 60%.

Yang Shuyan analysis that led to the first quarter of 2013,hoist gantry crane corporate sales and revenue both fell mainly due to weak industry demand, but in the back of weak demand, not just domestic fixed asset investment growth and a decline in the real estate market five new national policy impact, but also the entire country in 2012 a continuation of the equipment manufacturing industry downturn.

Lifting machinery industry over the last golden years, gave birth to the rise of a number of leading enterprises, but the excessive pursuit of speed and scale also resulted in overcapacity, irrational structure, product homogeneity, etc. invisible injury, this situation is growing stagnant 2012 annual performance is very obvious to the industry caused a lot of pressure. Enter 2013 in the enterprise revenue decline, the market demand slowdown Yan Chun situation, Changyuan also from the government level, the use of the visible hand pushing business strategic restructuring, guide enterprises to adjust product structure, promote the healthy development of the whole industry a reasonable .

In fact, some industry experts are not optimistic about the crane industry placanticline internal reorganization, because different companies kneaded together, sheer scale merger may not be able to achieve optimal results. Large enterprises and groups requires companies endogenous development and growth, rather than a simple merger and reorganization. Yangshu Yan said: for the entire industry, lifting, walking industrial upgrading, product upgrading, technological innovation, marketing model innovation is stronger placanticline crane industry and the country's key.

In the context of global economic restructuring, lifting machinery industry development trend of slowdown is inevitable. China's manufacturing purchasing managers index (PMI) 2013 年 4 Index for was 50.6, down 0.30%, which we analysts believe that the industry is still in the stage of stabilization row irresolute. At what time it comes to lifting industry can really pick up when Yangshu Yan analysis, the future lies in integration and opportunities for more innovative marketing model. At present, the Chinese  steel crane  industry is still relatively extensive mode of development, technological innovation capability is weak, low value-added products, the overall big but not strong, the real recovery in the industry should be in the end of 2015.

How quickly achieve industrial transformation and upgrading, smoothly through the downturn adjustment period? How in the future market competition in the next round to seize the high ground, the entire lifting industry in the future development process need to solve the primary problem. "